Prime Video’s updated ad model introduces 4–6 minutes of commercials per hour, marking a significant change in how Amazon ...

Amazon is now reportedly looking to align with broader industry practices, where platforms like Hulu, Paramount+, and Tubi ...

Aamir Khan has declined a substantial Rs 120 crore offer from Amazon Prime Video for the digital release of his film Sitaare ...

Three and a half minutes per hour: that's how much advertising Amazon used to show on Prime Video. But now there is ...

Amazon Prime Video doubles the advertising duration and probably tests the limits of its users. There is talk of up to six ...

"Étoile," the ballet drama from Amy Sherman-Palladino and Dan Palladino, has been canceled after one season at Prime Video ...

If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

Amid economic uncertainty, the retailer aims to woo shoppers with discounts during this Amazon Prime Day four-day event.