Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks is hosting over 14,000 coffeehouse leaders from across North America at Leadership Experience 2025 in Las Vegas.

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.

CEO Brian Niccol has Starbucks trying to pick up market share in China with sharp discounts on products it sells there.

Starbucks (NASDAQ:SBUX) announced it will lower prices for select iced beverages in China by an average of 5 yuan ($0.70), ...

Starbucks Corp. on Monday announced price cuts for a slew of its tea-based beverages at its stores across China, as the ...

In February this year, a Reuters report stated that U.S.-based KKR & Co. (KKR) was also interested in acquiring a stake in Starbucks China. Niccol is confident that investors see high value in the ...

Starbucks is piloting a new generative AI assistant in 35 coffeehouses in North America this year to ease the work of their ...