Meta Platforms, Inc. (META) and eyewear partner EssilorLuxottica plan to launch AI-powered smart glasses under the Oakley and Prada brands, according to CNBC, aiming to broaden their appeal after the success of the Ray-Ban line.

While Ray-Bans are pretty all-purpose and could appeal to anyone with enough money to justify buying them, Oakley might make more sense for someone interested in sports like snowboarding or surfing. A new report seems to confirm that intention,

Sure, the tech-enabled eyewear touted by Mark Zuckerberg is stylish, but adding facial recognition may not prove as popular as some in Silicon Valley believe.