It’s official, a new Taylor Swift record is on the way – and the internet is going feral. The singer announced her upcoming album, The Life of a Showgirl, on August 12, and she’s using Spotify in order to prepare us for the next era.

Shortly after Taylor Swift confirmed her 12th album, The Life of a Showgirl, fans began to spot mysterious billboards in New York City and Nashville. The billboards directed listeners to a brand new Spotify playlist titled “And, baby, that’s show business for you.”

Taylor Swift has officially announced her 12th studio album, The Life of a Showgirl, and may have hinted at key collaborators in the process. Accompanying the album announcement, Swift launched a Spotify playlist aptly titled And,