(Reuters) -Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

The Zomato app and brand name will remain unchanged. Blinkit grew materially larger than Zomato’s food delivery business in the past year. A number of analysts estimate that Blinkit will grow to account for as much as 70% of the group’s value in the coming year.

Once approved, the company’s website will change from zomato.com to eternal.com. However, the Zomato app will keep its name and continue operating as usual.

The announcement sparked a wave of reactions on social media, with many users expressing confusion about whether the change would affect the Zomato food delivery platform.

Deepinder Goyal, CEO, Zomato has made this announcement on his official social media handle on X by posting the formal announcement letter.

As the internet is abuzz with the rebranding, the letter clarifies that Zomato will continue to be the name of the food delivery app. The new name Eternal (formerly Zomato Ltd.) will be the parent brand and comprise all four business verticals of the group, including Zomato, BlinkIt, District, and Hyperpure.

In a move that has surprised many, the online food delivery platform, Zomato, has decided to change the name of its parent company ‘Zomato Limited’ to ‘Eternal Limited.’ In a letter to shareholders, Zomato boss Deepinder Goyal said that the company's board has approved the name change.

Indian food and grocery delivery platform Zomato (NSE:ZOMT) announced on Thursday a company-wide rebranding. The firm will change its name to "Eternal" and unveil a new logo. This move comes more than two years after the company started using the new name internally.