Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...

With 90 percent of consumers now watching streaming video content, according to advisory firm PwC, people continue to “cut the cord.” Consequently, advertising dollars are moving to where the action ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can lose ...

Over the last decade, AdTech has focused like never before on solutions that help publishers boost ad sales, refine audiences and automate buying processes. The more significant advances focus on ...

The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients. As they are seldom in the spotlight for ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...