Two days after LinkedIn announced its Audience Engagement API, Omnicom has released a product built around it – an analytics tool called “Professional Audiences.” Omnicom released its B2B analytics ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

Identify which LinkedIn touchpoints drive website visits, meetings, opportunities, and conversions. Build audiences based on both paid and organic LinkedIn engagement and sync them directly into ...

Business and employment-focused social-media network LinkedIn has launched a Media Planning API, introducing the ability for agency partners to glean data directly from LinkedIn's platform in order to ...

From Impressions to Revenue: Factors.ai and LinkedIn Bring Full-Funnel Visibility to B2B Marketers Factors.ai, a B2B demand generation platform, announced its integration with LinkedIn’s Company ...