You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

Love it or hate it, ASMR seems to be everywhere these days. ASMR videos have a way of popping in YouTube search results seemingly regardless of the topic, and with some of the biggest ASMR content ...

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