Customers on AT&T’s network are getting one more tool to help them decide when to pick up the phone: an indication of why a business is calling you, right from the incoming call screen. It’s a continuation of the branded calling feature that AT&T and TransUnion introduced last year,

AT&T, partnering with TransUnion, is expanding its branded call display feature. Now, in addition to a business's name and logo, AT&T users will also see a short prompt explaining the reason for the call (e.g., 'Appointment Reminder,' 'Customer Inquiry').