If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Google shares a "never-before-seen, under-the-hood" look at its keyword-matching system for search ads. Google Ads' keyword-matching system uses advanced technologies to determine eligibility based on ...

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

With an increasing amount video content being watched by the modern-day consumer, video advertising has become a very popular marketing medium over the past few years. In a self-report issued this ...

Ad pricing on retail keyword searches rose 9.4 percent in the weeks following Thanksgiving, helping to lift overall keyword pricing during the fourth quarter, according to a report released Monday by ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Back in September, Google announced changes to its keyword ...

Oct 27 (Reuters) - In the days leading up to what is expected to be a chaotic U.S. presidential election, publishers are using new software tools to analyze their news coverage in order to make ...