Many marketers and brands don’t know what makes quality data or advertising addressable. The Go Addressable Certification Program is designed to bridge that knowledge gap.” — Evan Shapīro, Founder of ...
Nearly three quarters (73%) of marketers report using addressable TV in the latest survey by Advertiser Perceptions for Go Addressable — up by 16%, from 63%, from a survey conducted at the same time ...
NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a trade organization dedicated to furthering the growth of addressable TV, announced new research that highlights the value of addressable TV ...