In marketing, it's become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) From our ...

Sometime in the 20 th century, shit—having already long been a verb and then a noun—also became an adjective, as in He was a shit teacher or That restaurant has shit service. Exactly when this ...

Before 2006, I never gave much thought to nominalizations — noun forms like “beauty” and “the scheduling” that at heart are really adjectives like “beautiful” or verbs like “to schedule.” I was ...

University of Melbourne provides funding as a founding partner of The Conversation AU. Adjectives have always been out there, mobs of them pressing on the outside walls, their faces against the ...