NEW YORK--(BUSINESS WIRE)--XR Extreme Reach, a global technology company that delivered more than 80% of Super Bowl ads in 2025, today announced its annual analysis of in-game advertising during the ...

Building on prior research demonstrating the effectiveness of out-of-home (OOH) advertising, new analysis from Clear Channel Outdoor (NYSE: CCO) and Super Optimal suggests that creative quality plays ...

Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS). If you are running digital ads on Twitter, Amazon or Google, you are ...

Thirty seconds. That’s the sweet spot for pharma ads on connected TV. Ad tech company Innovid made the discovery in an analysis of the almost 380 billion video advertising impressions served on its ...

AI-powered tools are quietly reshaping how Meta's advertising strategies are uncovered. In 2026, ad library scraping will make it possible to identify which creatives convert and which targeting ...

Diversity in video advertising receded this year after making notable gains in 2020 and 2021, according to a wide-ranging analysis that TV and video ad server Extreme Reach shared with Marketing Dive.

Discover how the RFM model evaluates customer value by analyzing recency, frequency, and monetary value. Improve client ...

Comcast jettisoning most of its cable networks will likely accelerate the migration of ad dollars to streaming There is very little upside for advertising on cable networks separated from the ...

GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations. Analysts are demanding analytic tools deliver features ...