Discover the top 10 Roblox games trending in October 2025 — from brainrot memes to cozy farming hits driving record player ...

Virtual towns, team challenges, and global friendships make Roblox the ultimate playground where young players design, ...

Are you a print subscriber? Activate your account. By Mike Lacey - 1 hour 1 min ago By Tim Nudd - 1 hour 27 min ago By Garett Sloane - 5 hours 15 min ago By Jon Springer - 8 hours 45 min ago 8 hours ...

Gaming platform Roblox surged in value in the UK in 2024 as it continued to become hugely popular among Gen Alpha.

Roblox Block Defense is a strategy game created by RedManta that has players attempting to build a base and protect it from powerful monsters. The goal is to construct a structure that can withstand ...

Walmart launched two immersive experiences with the gaming company Roblox at the end of September. The experiences allow Walmart to interact with younger consumers interested in the metaverse.

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

The birthday boy was turning 7, and the party had everything you might expect: balloons. A bounce house. And lots and lots of brainrot. To be precise, that's "Italian brainrot," the Gen Alpha-beloved ...

The retailer unveiled ‘ShimmerVille,’ describing it as ‘a transformative digital world to explore, work, play, shop and connect with friends.’ Claire’s joins an ever-growing list of brands that have ...

The AFL is jumping into the world of Roblox to launch its own Roblox experience that will connect fans and players alike on ...