The new hot trend is what’s known as Model Context Protocol, or MCP. And Amazon Ads is entering the fray with a built-in MCP product meant to be a first foot in the door for advertisers using agentic ...

Amazon is beta testing a new platform that integrates Amazon Ads with a range of artificial intelligence platforms to enable simpler, coordinated campaign integration, the company announced at IAB ALM ...

Advertising agency releases step-by-step guide following Amazon's (AMZN) MCP Server open beta launch, enabling sellers to manage campaigns through natural language New York, New York--(Newsfile Corp. ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Amazon is beta testing a new platform that integrates ...

Advertising agency releases step-by-step guide following Amazon's MCP Server open beta launch, enabling sellers to manage campaigns through natural language Amazon announced the open beta of its Ads ...

The MarketWatch News Department was not involved in the creation of this content. New York, New York--(Newsfile Corp. - February 6, 2026) - Clear Ads, an advertising agency, released a step-by-step ...

New York, New York--(Newsfile Corp. - February 6, 2026) - Clear Ads, an advertising agency, released a step-by-step implementation guide for sellers looking to connect AI agents to Amazon's ...