Audi will use the 2021 Auto Guangzhou in late November for a revival of historic German marque Horch as an ultra-luxury sub-brand to challenge Mercedes-Benz Maybach. The Horch name will be attached to ...
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Audi will push even further into the luxury car space, with a new flagship version of its A8 sedan that resurrects the old "Horch" name, it's reported. The upcoming top-spec A8 will take on cars like ...
After working predominantly as a freelancer at CarHP/CarIndigo, Amreetam joined the TopSpeed team as a journalist in September 2021. In a world where SUVs are booming, he favors sedans and adores BMWs ...
Back when Auto Union wasn’t even a thing, Horch was one of the go-to automakers for luxury cars in Germany. Integrated into the group in 1932, after which Audi took over control, the brand founded by ...
Mercedes has the Maybach models to cater to those looking for something more luxurious than the regular S-Class, and Audi could soon follow a similar route with the Horch nameplate. A direct ancestor ...
Many folks may not recognize the name Horch unless they go to a lot of concours events, but it's a name that people in the Audi world have been talking about since the debut of Mercedes' Maybach 57 ...
Originally one of the four brands that came together to create Auto Union, that became present day Audi, Horch hasn't appeared on a car since 1940. But Audi (which is latin for Horch) wants to ...
Ever wonder why the Audi logo is four interconnected rings? Of course you have; you're a human (or possibly a hyperintelligent dog). Many of you know the answer: those rings represent the four marques ...
Will we be seeing the Horch badge on a new Audi in the next few years? (AFP pic) According to a report, Audi plans to breathe new life into its ancestral Horch in 2-3 years’ time. The upcoming A8 ...
Founded in 1904 in Zwickau, ultra-luxury automaker Horch registered as Audi less than a decade later. Merged with DKW and Wanderer, the nameplate was phased out by the end of the 1950s. Now a part of ...