Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Just a few days after Apple's biggest announcement of the year, CEO Tim Cook is doing the media rounds. He not only revealed that his wild dancing can't dislodge the new AirPods, but also got into the ...

Apple is reportedly keenly interested in AR, calling it a core technology -- but the firm has yet to demonstrate any AR-based products or features. Share on Facebook (opens in a new window) Share on X ...

From the U.S. to India, the U.K. and Europe, Apple CEO Tim Cook has been touring the planet to share his thoughts around augmented reality (AR) and and Apple’s AR platform, ARKit. Here are some of his ...

Apple CEO, Tim Cook, set the cat amongst the pigeons last night when he confirmed the company is working on augmented reality (AR). “We have been and continue to invest a lot in this,” he said. “We ...

The fabled Apple Glass continues to be in development, with augmented reality glasses still a top priority for CEO Tim Cook to produce. Headset initiatives like the Apple Vision Pro are a gradual step ...