Every morning, I open my email inbox to see at least ten Google Alerts messages for the word “tacos.” More and more, the alerts have pointed me toward social media posts and articles that celebrate ...

The digital age has changed how consumers see brands — today, in addition to the product itself, there is an expectation that the organization delivering that service is authentic, transparent and ...

An icon in the shape of a lightning bolt. Impact Link Global media brand Disney is the most authentic brand in the world, according to a report from communications company Cohn & Wolfe. The PR firm ...

In an era of information overload, consumers can smell inauthenticity from a mile away. Slick campaigns, empty promises, and performative marketing no longer cut it. Today, authenticity isn’t a ...

Who's Being Authentic Anyway? Source: Gustavo Frazao/Deposit Photos Authenticity has evolved into more than just a label for genuine art, luxury handbags, or rare gems; it has become a defining ...

When I began my career, employees were told to leave their personal lives at the door. Bringing personal problems into the office was considered unnecessary at best and unprofessional at worst. Today, ...

The problem with authenticity is that anyone can claim it and benefit from the positive assumptions that most of us make about the word. Transparent. Genuine. Trustworthy. All good, right? Well, it ...