IBM Chief Design Officer Billy Seabrook talked about the company's use of Adobe's generative AI tool Firefly and how it boosted productivity for design staffers. With the rollout of Adobe Firefly last ...
After a year of using Adobe Firefly, IBM says the tech dramatically boosted the speed of creating new work, and had a big impact on its performance. By 2025, three out of four CMOs say their company ...
CANNES, FRANCE -- Creativity is everywhere but getting it ‘right’ for marketers can be a complex undertaking. Billy Seabrook, Chief Creative Officer, IBM iX, Danielle Trivisonno-Hawley, Chief Creative ...
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