Sleeping on a problem might be more powerful than we ever imagined. Neuroscientists at Northwestern University have shown that dreams can actually be nudged in specific directions — and those dream ...

Think back to a time when you needed a quick answer, maybe for a recipe or a DIY project. A few years ago, most people’s first instinct was to “Google it.” Today, however, many people are more likely ...

A new study published in the Journal of Applied Psychology suggests that generative artificial intelligence can boost creativity among employees in professional settings. But the research indicates ...

In the fast-paced world of marketing, I’ve always approached creativity as an organization’s bread and butter, with innovation as the knife that spreads it. As the VP of marketing at Hootsuite, I’ve ...

Can an AI chatbot make a person more creative? Supporters of artificial intelligence say it can serve as a muse, but critics doubt it — they say that it does little more than remix existing work. Now, ...

People say consistency is the key to creativity. But sometimes, doing the same things repeatedly can leave us feeling like beached whales on the sand. A 2024 study found that consistency of interests ...

New research suggests that the distinctive cognitive traits associated with Attention-Deficit/Hyperactivity Disorder, or ADHD ...

Sometimes doing something completely different from creating helps spark a creative project or motivates us to create. Simple tasks like doing the dishes or folding the laundry can quiet us in such a ...

Timelines, emails, back-to-back events—busy season for event professionals is no joke. And when it hits, your creativity can quickly take a backseat. This time of year has a way of turning even the ...