Collage of various Gen Alpha slang words in different fonts: "Sigma," "Rizz," "Skibidi", "Gyatt", and "Brainrot" (Leila Register / NBC News; Getty Images) In the beginning, there was “skibidi.” It ...

I spend an unhealthy amount of time chronically online. Even with an extremely packed schedule, I somehow always find myself scrolling for hours through videos that are utter nonsense, and what Gen Z ...

I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, I showed no curiosity whatsoever. I knew from the name that it was likely ...

If you spend a decent amount of time online, you've probably heard of brainrot. But you'd be forgiven if it's unclear, really, what that is. The first thing to understand is that it's everywhere — and ...

It appeared abruptly in the lexicons of kids under 14 — the first slang term unique to Generation Alpha. Parents’ ears perked up as they began to hear it around the dinner table. It could mean bad, ...