Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

Brand archetypes are universally recognized characters or symbols that carry specific traits, values, and stories. In the world of branding, they become these mighty instruments that help shape a ...

Businesses often engage in an analytical and creative process to develop or review their brand positioning. Without a strong strategic foundation, however, the outcome may not be as effective. The use ...

It’s no secret the cannabis industry has been growing in recent years. As the market develops rapidly, competition has intensified. Building a distinct and memorable cannabis brand in a crowded market ...

You are the originator, the one actually creating the valuable content being shared. Content creators are YouTubers who make original videos, Instagrammers who post new photos every single day, video ...

We receive a number of questions about what we do to actually define brand personalities with our clients. We rely heavily on a complementary approach called brand archetypes: a structured, globally ...

I've talked about how to build an awesome personal brand, but how do you build an epic brand for your business? To explore this question further, I sat down with Sunny Bonnell and Ashleigh Hansberger, ...