Just in time for 2023-24 upfront negotiations, Spanish-language programming giant TelevisaUnivision has announced a deal naming Interpublic's R&CPMK unit the exclusive brand integration placement shop ...

A dive into the success of the Tiffany & Co. x "Frankenstein" film integration with the woman who made it happen. Plus, the Governors Awards ups its fashion game, the Costume Institute sings the body ...

In the era of digital-first marketing, visual presentation has become a cornerstone for brand engagement. Statistics indicate ...

Indonesian film industry leaders outlined frameworks for effective brand partnerships during a panel at the Jogja-Netpac Asian Film Festival’s JAFF Market, pointing to the sector’s development as a ...

As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th ...

One of the first significant integrations may be Reese’s Pieces integration in Steven Spielberg’s classic E.T. Other iconic brand and entertainment hookups include Aston Martin and Heineken with James ...

The numbers don’t lie. Scripted, unscripted and influencer content continues to see substantial upticks. According to PQ Media, global branded entertainment revenues grew 8% in 2017 to $106bn, and at ...

In today’s digital environment, businesses need to have a strong brand presence to succeed. Traditional marketing strategies no longer work with today’s tech-savvy consumers. Here, brand digital ...

CSC Digital Brand Services Announces Integration into CrowdStrike Falcon Adversary Intelligence’s Recon to Accelerate Detection and Enforcement Against Malicious Domains CSC, the world’s leading ...

Jeffs' Brands Ltd, a data-driven e-commerce company, announced the integration of the DeepSeek artificial intelligence platform into its wholly-owned subsidiary, Fort Products Limited, to enhance data ...