I finally got around to shooting a large unboxing of Hot Wheels cars lying around the house for months. It wasn't as easy as I expected, but it was fun! I'll be back with a story showcasing those 30 ...

Hot rodding is a dynamic hobby. It's continually changing. What's' hot today is luke warm tomorrow … and we won't discuss the day after. But one element of hot rodding remains constant. The hot rodder ...

When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...

Hot Wheels has kicked off a three-week, six-city, cross-country road trip from Mattel, Incorporated El Segundo, California headquarters to celebrate its 40th anniversary. The road trip will travel ...