There’s an international legal fight playing out over the use of a blue-and-white check pattern. The pattern of horizontal and vertical squares is actually trademarked by a mattress company in Sweden.

Aflac hopes that every time you see a checkered pattern, you’ll be reminded to get checked for cancer. That’s one ambitious aim of the insurer’s new "Check for Cancer" initiative, which Chief ...

In August, Aflac launched the Check for Cancer movement to turn the familiar checkered pattern into a powerful reminder to get checked for cancer. To help drive that point on their home turf and in ...

In an unusual trademark case concerning a blue-and-white checked pattern used on bed linen, the Danish Maritime and Commercial High Court has ruled in favour of Hästens Sengar AB, which sued the ...