Opinions expressed by Entrepreneur contributors are their own. Every business puts the customers first, which means today’s consumers are unequivocally in the driver’s seat. With fewer and fewer ...

Recurring revenue is pretty much the holy grail for any business — it’s precisely why Apple has segued toward being almost as much a services company as it is a hardware company, with 20% of its ...

Companies can't afford to lose hard-won customers, but in truth some customers are more important to keep than others. Recent research by Sunil Gupta and Aurélie Lemmens explains how to find them.

As I’ve written about before, a subscription business model is a great way to ensure a steady revenue stream, whether that’s in the form of a software-as-a-service (SaaS) product, a video streaming ...