A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

Optical illusions play tricks on your brain and can make you see things that aren't really there, from static images swirling around the page to images that stay with you even after you look away.

Perception researchers have long known about the structural and functional features that differentiate our central vision from our peripheral vision. The central (or foveal) region of our retinas are ...

When Dimitris Papailiopoulos first asked ChatGPT to interpret colors in images, he was thinking about “the dress”—the notoriously confusing optical-illusion photograph that took the Internet by storm ...

Optical illusions play on the brain's biases, tricking it into perceiving images differently than how they really are. And now, in mice, scientists have harnessed an optical illusion to reveal hidden ...