We like to think that animals follow the crowd. If most of the group does something, surely the individual will copy. But what if the story is more complicated? What if the deciding factor isn't just ...

For the past six years, the Danish-Icelandic artist Olafur Eliasson has been working with a color chemist to produce paint pigments that correspond to each nanometer of the visible light spectrum.

Watch a simple but fascinating chemistry experiment using phenolphthalein and dry ice to demonstrate pH changes in real time. See how carbon dioxide forms acid in water and causes a dramatic color ...

YouTube is shaking things up with a colorful new experiment. Imagine opening your YouTube app and being greeted not just by the usual mix of videos but by streams of content curated by color. That’s ...

The Mozilla team has rolled out a new Test Pilot experiment that lets users customize some of their browser's user interface element colors. These new customization controls are only available if ...

FARGO — A bluebird sky can fade into a fiery red sunset in a matter of hours, StormTRACKER meterologist Jesse Ritka and her little helper have an experiment to show how this works. First we fill a ...