A major new industry-wide addressable advertising consortium, called Project OAR (Open Addressable Ready), has formed. It is led by smart TV manufacturer Vizio, along with eight TV-media companies.

Napco Security Technologies Inc.’s Commercial Platform is a full line of Commercial Fire or Combo Intrusion/ Fire Systems configurable for wireless, hardwire, analog, addressable or conventional ...

Add Yahoo as a preferred source to see more of our stories on Google. Can the TV biz finally get its act together to target ads to viewers the way internet companies have done for years? A new ...

These days, addressable LEDs are all the rage. A little chip paired with each LED receives signals and modulates the light output as needed. [John Peterson] was working on a project along these very ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory. But addressable TV remains a small piece of buying, ...