The importance of consistency in business seems so basic as to not need discussion. Yet many companies -- especially smaller ones -- operate in a day-by-day, case-by-case fashion that is disorganized, ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. What would you think if you walked into a Starbucks and the ...

Mary is the CEO of Shores Communications, a communication expert and an author who helps clients create connections and increase revenue. Consistency in corporate communications is underrated, in my ...

Consistent branding leads to recognition in your market. Uniform brand messaging builds trust and credibility with customers. Consistency streamlines content creation and asset management. This story ...

Email marketing is a process rather than a one-time action for promoting your business, product or service offering. A vital component of marketing is consistency. Consistent email marketing is ...