4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...
Earlier this year, I witnessed a transformation in consumer behaviour – one that began at home. My husband, a self-confessed tech enthusiast, embarked on a quest to buy a new laptop. Like many, he ...
Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Luis Alvarez / Getty Images Consumer reviews are an important ...
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