Matthew McConaughey drums his chest in a steady cadence. Head tilted back, eyes closed, he chants “hay-um” while gulping at ­­the air and reaching deep into his lower register. The ritual closes with ...

In the half-century since Mihaly Csikszentmihalyi first introduced the concept of flow in his seminal 1975 book, Beyond Boredom and Anxiety: Experiencing Flow in Work and Play, two distinct theories ...

Creative flow involves relaxing one’s focus or conscious control, new study finds. Sean Gladwell/Moment Collection via Getty Images But in order to achieve flow, a person must first develop a strong ...

In one of Don Draper’s more memorable bits of wisdom, the fictional ad exec advised a creatively blocked colleague: “Just think about it. Deeply. Then forget it. And an idea will jump up in your face.

Figure 1: Drexel University postdoctoral researcher Yongtaek Oh playing the guitar while his electroencephalograms (EEGs) are recorded in Drexel University’s Creativity Research Laboratory. The study ...

Many people know the feeling of being "in the zone": As they're fully immersed in a task, the background noise of the world fades and they may not notice time passing. Gymnasts may enter this ...

Innovation is often a key driver for long-term business success, but in order to properly innovate, you have to get creative first. A creative flow state, or any length or period of time during which ...