As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to ...

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.

Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...

For years, walled gardens made it practically impossible to build alternative advertising analytics or launch creative testing startups. What analytics startup could out-engineer Google or charge less ...

The quest for marketing content that gets results can’t succeed without testing. But how should this testing take place, and how can the test be designed to illuminate performance more quickly and ...

P&G and Google share results from a GenAI-led Pampers campaign in the UAE, showing stronger engagement, faster production and ...

A turbulent year has caused many employers to reexamine their hiring and workforce management policies, particularly if employees are working from home. In addition to adjustments like video ...

Smart Bidding and Meta’s delivery systems have leveled the field. To scale PPC, fix creative fatigue, increase asset volume, and test faster.