The danger of outsourcing our thinking to machines is that we still have to live in the world they end up creating. That’s ...

The best creativity comes from beyond the conscious mind, transmitting real emotion and experience to its audience in a way ...

When you find something that inspires you, use it as a starting place—never a landing place. From there, bring your creative ...

It’s not enough for marketing to make you understand something, it has to make you feel something, argues Apple marketing ...

A new study shows that when workers feel threatened by artificial intelligence, they tend to highlight creativity—rather than ...

While AI was once seen as a threat in Hollywood, particularly during last year’s writers’ and actors’ strikes, it’s now being ...

AI simulates thinking but lacks intentional or emotional awareness. AI will continue to be limited by binary logic and ...

"During the consultation, we have heard you loud and clear that what works for one part of the creative industries doesn’t ...