As the sun sets on 2025, we look back on the EBU’s AI Creative Case Studies series, which we produced as a window onto how media are adopting, exploring and pushing the boundaries of artificial ...

Elementary students who practiced playing at school significantly improved their organization of stories, imagination and frequency in showing emotion, according to a study by researchers at Case ...

For years, creativity was considered one of the last safe harbors of human advantage—something machines could assist with, but not truly rival. A new study is challenging that assumption. Researchers ...

Research shows no gender differences in creative ability, yet disparities persist in opportunities and public praise. What happens between having ideas and receiving recognition?

New research published in Intelligence provides evidence that wisdom guides our creative abilities toward benefiting others. The findings suggest that while creativity is powerful, it requires the ...

The rise of generative AI tools like ChatGPT has sparked debate about their impact on creativity and the creation of novel ideas. The results are nuanced. While generative AI led to stories that were ...

Music is often associated with creativity. However, a study published in the journal Applied Cognitive Psychology has found that listening to background music impairs certain types of creative ...

Have you ever had the solution for a tough problem suddenly hit you when you’re thinking about something entirely different? Creative thought is a hallmark of humanity, but it’s an ephemeral, almost ...