Google AdWords quietly announced on Google+ that the custom columns now let you do custom formulas in those columns. This means you can add computations like addition, subtraction and multiplication ...

Custom columns in Google AdWords launched a little over a year ago to enable marketers to segment existing metrics in the interface reporting. Now, Google is introducing a nifty addition to custom ...

Google Ads custom columns just got a whole lot more customizable. Launched in 2014, a custom column in Google Ads is a nifty feature that allows advertisers to display non-standard data directly ...

Google Ads custom columns provide the flexibility to expand reports with more of the data points your individual business cares about. Now, Google is giving you even more options when creating custom ...