Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Zehra Cataltepe is the CEO of TAZI.AI, an adaptive, explainable AI and GenAI platform for business users. She has 100+ AI papers & patents. As of 2022, financial institutions have, on average, a 3.65% ...

Discover how digital marketing boosts visibility, targets specific audiences, and improves efficiency for business growth effectively.

Stop missing insights buried in your business data. These ChatGPT prompts turn raw numbers into automated briefings and strategic decisions.

Consumers who visit websites, contact centers, or brick-and-mortar stores might be simply browsing, looking to buy at some time down the road, or ready to buy at that particular moment. That’s ...

Not all unethical customer behavior is equal. An interesting question then arises of how to distinguish between different types of unethical customer behavior, consider its consequences, and responses ...

I was at a brewery around 9 p.m. when a group of cyclists rolled up. There were around seven of them, of varying ages ranging from their early 30s to late 40s. It was a beautiful, slightly cool ...

The restaurant industry is facing significant shifts in consumer behavior and tech advancements. As 2026 begins, operators are grappling with existential questions about value and efficiency. Here's ...

At Synchrony, Bess Healy’s focus is delivering hyper-personalized experiences to customers through insights-driven technology solutions. Using artificial intelligence in this way, has the power to ...

In-session marketing, a form of inbound marketing that attempts to analyze and influence web and app users’ purchasing decisions, is often challenging to implement. With so much competing for ...