Customer data management is a hot topic. According to the 2016 CMO Survey, spending on marketing analytics will increase 66% in three years. Customer acquisition, retention and segmentation are the ...

How to build a platform to meet customers' expectations of a connected experience and enable compliant engagement. Managing customer data is a task that requires capabilities of both master data ...

Editor's Note: This article has been updated on March 13, 2024 to include new data and information. The original content was authored by Tom Regan. The more businesses understand their customers — ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Opinions expressed by Entrepreneur contributors are their own. In this competitive era of personalized marketing, a marketing team’s ability to communicate with a company’s existing customers is only ...

A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

Vocalocity, the fastest-growing provider of VoIP for small business, today announced that it has partnered with eAgent, an online insurance agency and document management system, to provide enhanced ...

Database Management System (DBMS) software acts as an interface between an end user and a database and is designed to allow users to create databases as well as store, manipulate and manage data in an ...