A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

While the concept of the “360-degree view of the customer” has been around for years now, it still tends to be ill-defined in most enterprises, even for those actively pursuing and investing in these ...

Zero Party data has been taking the Customer Master Data Management (CMDM) world by storm. And it's no wonder why. The value and trust derived from the ability to create deeper relationships with ...

Companies rely on their data to answer difficult questions about any and all of their essential business entities for analytics purposes. But it’s a hit-or-miss game when businesses lack an accurate ...

In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Informatica (NYSE: INFA), an enterprise cloud data management leader, announced new solutions, product innovations and an expanded partnership with Google Cloud ...

In distributed business systems, we have the messiest of plot complications-there’s no source of truth for who all our customers are. Accounting has one version, distribution may have another and CRM ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Modern enterprises have to maintain a number of systems and applications ...

In the dynamic customer service landscape, the stakes are higher than ever. In fact, 80% of organizations expect to compete mainly based on CX. Customers today have lofty expectations for how they ...

An MDM program offers a competitive advantage by creating a two-way data clearinghouse with automation and tools to manage data that all your systems can access Until now, as a developer, you’ve been ...