The simplest way to succeed in any business is to know your customers, their needs, and how best to meet them. Connecting and engaging with your customers is easier when you know their interests.

The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a critical ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...

In the era of digitalization, digital customer personas assist in making your eCommerce store more relevant to both your customers and the internet. With their help, you can improve your various ...

In customer-based businesses, the “customer” is not just an abstract idea; they are living, breathing beings that come to the marketplace with all their “stuff”. Understanding exactly who they are ...