Why your inbox is overflowing with questionnaires asking you to rate your experience on a scale of 1 to 5 ...

When your customers disclose their personal and financial information to you, they’re taking a leap of faith that you won’t lose, abuse or otherwise mess with it -- accidentally or not. Your customers ...

Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

Discover how the American Customer Satisfaction Index (ACSI) influences investment decisions and economic performance. Learn ...

Customer satisfaction surveys are used by small business owners to gauge how the company is perceived by the patrons they service. Organizing a survey is the first step in assessing customer reaction ...

If your organization sends out surveys, used to send out surveys or plans to send out surveys, then you should read this article. Some customers refuse to fill out customer satisfaction surveys. Their ...

Opinions expressed by Entrepreneur contributors are their own. I have a fat wallet. Yet, I’ve never been one to carry much currency. I’m also not a roaming financial fortress of credit and debit cards ...

"It is possible that these declines in response rates have forced a tipping point or paradigm shift that de-emphasizes the traditional random sampling-generalization nexus.” –Stedman et al. (2019). A ...