When customers see a real person's face and bio rather than a corporate logo, they perceive agents as friendlier and better ...

The research explores the question of how personalized customer service profiles influence customer behavior compared to ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...

It is a well-known fact that if a customer has a negative experience with a service or brand, they are more likely to share it than one that is satisfied. Sharing experiences is now an everyday task ...