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Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. Wiland™, the leading provider of data-driven marketing intelligence, ...

Now, third-party data can come in and help you fine-tune your segment: men who looked at women’s sweaters, and are married will receive your 30% off women’s sweaters postcard – plus free gift wrapping ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alysia Borsa, chief marketing and data officer at Meredith Corp. As the industry ...

When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl). I presented on this ...

Partner and President at E-Cubed Media Synthesis Inc. Data is the heart of any kind of personalization you want to deliver. Data decides when you trigger personalization rules and for whom. It is ...