Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last year, the company announced Wednesday at AdExchanger’s ...

Datorama, the Salesforce marketing analytics platform, launched an app marketplace Thursday where companies can list new automated data products. AT&T’s Xandr ad unit has one app in the marketplace at ...

NEW YORK, NY--(Marketwired - Apr 13, 2017) - Datorama, a leading global marketing intelligence company, today announced its all-new, advanced connector created for Salesforce (NYSE: CRM) reports. As a ...

About six months after its acquisition of Datorama, Salesforce is announcing new integrations with the marketing intelligence firm's platform. It's also introducing new developer tools and "activation ...

NEW YORK, NY--(Marketwired - Apr 7, 2016) - Datorama, a marketing analytics innovator, today announced that the world's first data-agnostic marketing integration engine has been certified to ISO27001, ...

As the pressure increases for marketers to prove the impact of their initiatives on their company’s bottom line, so does their need for a more thorough view of how their campaigns, events, and content ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Today’s topics include Salesforce boosting Datorama ...

AI-Powered Marketing Intelligence Platform Dataroma has been acquired by Salesforce. The terms of the transactions were not disclosed but parties close to the transaction indicate that the deal is for ...

After a year of testing and following a soft launch in 2013, Datorama yesterday officially launching its Cross-Channel Marketing Analytics Platform. "As we see more and more cross-channel marketing ...

CRM and cloud computing giant Salesforce has signed a definitive agreement to acquire marketing intelligence platform Datorama. In an blog post on the company’s website, Datorama co-founder and CEO ...