Add Yahoo as a preferred source to see more of our stories on Google. Mice moving tiny steering wheels to control shapes on a screen have given scientists an unprecedented view of how decisions unfold ...

Neuroscientists have revealed how sensory input is transformed into motor action across multiple brain regions in mice. The research, conducted at the Sainsbury Wellcome Centre at UCL, shows that ...

For the first time, scientists have mapped how nearly an entire mammalian brain lights up as decisions are made. The massive effort, which tracked single neurons across almost the whole mouse brain, ...

Visualization of 75,000 neurons (colored dots) active across the brain of an adult mouse across different stages of a decision-making task. Dot size reflects a cell’s average firing rate, such that ...

The first complete activity map of the brain has been unveiled by a large international collaboration of neuroscientists. The International Brain Laboratory (IBL) researchers published their findings ...

For centuries, philosophers have asked: where, in the mind, does a decision begin? Is there a moment we can point to and say—there, that’s when the mind… made up its mind? Neuroscience has long tried ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Would it be correct to assume that the whole path of your decision-making process today is based on data? Of course. However, senior executives need to make much effort to draw reasonable conclusions ...

These words, from Nelson Mandela, speak volumes about the difficulties we face in the often-fraught process of decision-making. A decision is essentially a choice. Whether that choice involves major, ...