The following is a guest post from Susan Borst, VP of Mobile at the Interactive Advertising Bureau. What exactly is native advertising? That's a question that simply won't go away despite the fact ...

In the last 2 years, and accelerated by COVID, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, ...

Displaying an ad on a Web page along with regular content in a manner that does not distract the user. Contrast with "interrupt advertising," which requires users to cancel a message that demands ...

Native advertising has come a long way. Just a few years ago, it was reported that almost half of those surveyed were clueless about what native advertising is: Only 3% nodded in the affirmative.

Native ads are ads that don’t look like ads. They’re typically found at the bottom of a news page. Today, this modern marketing strategy is a true blue ocean market, and businesses are beginning to ...

Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and Facebook's growing spheres of influence is advertising.

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales ...

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For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...