Sonos (NASDAQ:TTD) and The Trade Desk (TTD) are working together on a TV streaming device and the wireless sound system solutions company has been chosen as the adtech firm's first hardware partner, ...

NEW STREAMING TV OPERATING SYSTEM: Trade Desk announced that it has developed Ventura, a new streaming TV operating system. Trade Desk will partner with smart TV original equipment manufacturers and ...

The Trade Desk (NASDAQ:TTD), a pillar of the advertising technology space, is reportedly secretly working on plans to expand its footprint via the base guts of smart TVs themselves. Xumo, the joint ...

Trade Desk (TTD) announced that it has developed Ventura, a new streaming TV operating system. Trade Desk will partner with smart TV original equipment manufacturers and other streaming TV aggregators ...

The Trade Desk’s connected TV ambitions extend beyond ad transactions. Last year, TTD announced plans to launch a TV operating system, called Ventura OS, that powers the viewing experience on smart ...

The Trade Desk unveils Ventura OS to streamline streaming TV ads. Ventura aims to improve viewer experience and ad efficiency by 2025. Get access to the leaderboards pointing to tomorrow’s biggest ...