We have several clients who use discounting price as a way to attract and retain customers and/or to make a particular product or service more attractive in order to sell more. For instance, a client ...

We offer 50% off ($210 savings) our yearly plan for 24/7 online math tutoring services. Interactive Mathematics is one of the largest sources math lesson and content, trusted by top institutions such ...

People who suffer from math anxiety prefer easier-to-process dollar discounts (“$10 off the regular price of $50″) over percentage discounts (“20% off“) and sometimes make suboptimal decisions because ...

If you think that getting an extra half-size lotion for free is better than getting lotion that is 35 percent cheaper, you're wrong. Those two discounts are roughly equivalent. But a new study found ...

Is it better to get more or pay less? If you think they’re basically the same, you’re like most consumers. And, like most consumers, you’re wrong. When offered the possibility of 33% off a product or ...

People who suffer from math anxiety prefer easier-to-process dollar discounts (“$10 off the regular price of $50″) over percentage discounts (“20% off“) and sometimes make suboptimal decisions because ...