Have you ever done a super-specific search for an obscure item on Google and been shocked to see an ad that is offering—to a tee—exactly what you are looking for? If so, there’s a good chance that the ...

Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – ...

Compared to other digital audio content, podcast advertising has unique measurement challenges. But the medium is growing quickly. Edison Research claims nearly 46 million Americans, or 15-17% of the ...

Apple made it possible to dynamically insert ads in live streaming video podcasts, allowing creators to control content and monetize the video stream using its HTTP Live Streaming (HLS) technology.

STAINES-UPON-THAMES, U.K.—Yospace will feature its ability to scale its dynamic ad insertion solution for major global events at IBC 2024, Sept. 13-16, at the RAI Amsterdam Convention Center. The ...

The growth in live sports streaming underscores the importance of dynamic ad insertion (DAI) to maximize monetization. Platforms are investing very heavily in content, recognizing its ability to ...

Yospace, a provider of dynamic ad insertion technology, says it stitched 11.6 billion one-to-one addressable ads in a single month, a 35% year-over-year increase from typical volumes around 9 billion, ...

Traditional linear ads can now be substituted with internet-based personalized advertising — at least in a world where NEXTGEN TV powered by ATSC 3.0 and in a future Brazilian marketplace. That’s the ...

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results. Automatically created assets will now have the ability to leverage query-based ...

Fox Corporation, thanks to a newly expanded partnership with ad insertion firm FreeWheel, is expanding its dynamic ad insertion capabilities and rolling out new co-developed targeting technology.