Email Storyselling Playbook is a best-selling email copywriting book by email marketing expert Jim Hamilton, now ...

When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email ...

You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an email that’s as fresh as the spring season, ...

Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages ...

Email copywriting is both an art... as well as an ever-evolving science. That's why it's a great idea to give your email know-how a quick refresher every now and again—whether you're a seasoned email ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Robin Madell Every time Robin publishes a story, you’ll get an alert straight to your inbox!

For the last few years, copywriting has been quietly written off. Not with outrage. Not with ceremony. Just sidelined. Replaced. Automated. Words – the core material of SEO, landing pages, ads, and ...

Note: Upon her indictment on federal money laundering charges and her arrest February 8, 2022, Inc. dismissed Heather Morgan as a contributing columnist. As is our practice, we do not unpublish ...